Total e-mail marketing : maximizing your results from integrated e-marketing
Chaffey, Dave, 1963-2007
Books, Manuscripts
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Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.
Main title:
Author:
Edition:
2nd ed.
Imprint:
Amsterdam ; London : Butterworth-Heinemann, 2007.
Collation:
xiv, 275 p. : ill. ; 25 cm.
Series title:
Notes:
Previous ed.: 2003.Includes bibliographies and index.
ISBN:
07506806799780750680677
Dewey class:
658.8'72
Local class:
658.872
Language:
English
BRN:
182539
Find it!
Total copies: 1