Advertising strategy : a communication theory approach
Percy, Larry1980
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Total copies: 1
Main title:
Advertising strategy : a communication theory approach / Larry Percy, John R. Rossiter.
Author:
Imprint:
New York : Praeger, 1980.
Collation:
vii, 301 p : ill. ; 24 cm.
Notes:
Includes index.Previous Locations: IN, INR.Bibliography, p. 274-295.
ISBN:
97800305590680030559065
Dewey class:
659.1
LC class:
HF5821
Local class:
352.041
Language:
English
BRN:
1602538
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Total copies: 1